The MoveMax Collection was created in collaboration with the MoveMax initiative to encourage people to move and live actively. Combining CrossFit®, functional training and lifestyle design, each piece promotes movement, awareness and positive energy.
MoveMax
MoveMax Collection – Move to Live.
More than apparel, MoveMax is a philosophy. Born from CrossFit®, it’s a stand against sedentary living - built on movement, health, and purpose.
Deep red symbolizes heritage, courage, and commitment. Every piece represents a call to action: to move daily, to stay strong, and to live fully.
With this collection, 100% of profits are donated to UICC (Union for International Cancer Control) - supporting global programs in prevention, early detection, and care, with a strong focus on women’s cancers.
Discover oversized fits, everyday comfort, and lifestyle gear designed for athletes, creators, and anyone ready to fight against laziness and move with intention.
WHY MOVEMAX?
- MoveMax was born from CrossFit, but redefined: it’s about moving better, avoiding injuries, and staying active with purpose.
- The goal: burn calories, fight sedentary lifestyle, preserve health.
“It’s a movement against sedentary living — a daily commitment to aging better, staying strong, and living longer.”
The Symbol
- Deep red represents blood: heritage, sacrifice, health, and commitment.
- MoveMax is about values passed on, courage, and staying true.
Not a Competitor, a Complement
- MoveMax is not CrossFit’s competitor — it’s an evolution.
- Simpler movements, longer sessions, accessible to all.
- A philosophy rooted in CrossFit’s DNA but open to sustainability and inclusivity.
Find Your North
- Humanity always needed “the North” to grow and move forward.
- MoveMax helps you find your North through sport, health, and daily movement.
- “Become active, stay active, and move. Through sport, you’ll keep your North.”
