MoveMax
MoveMax Collection – Move to Live.
More than apparel, MoveMax is a philosophy. Born from CrossFit®, it’s a stand against sedentary living — built on movement, health, and purpose.
Deep red symbolizes heritage, courage, and commitment. Every piece represents a call to action: to move daily, to stay strong, and to live fully.
Discover oversized fits, everyday comfort, and lifestyle gear designed for athletes, creators, and anyone ready to fight against laziness and move with intention.
WHY MOVEMAX?
- MoveMax was born from CrossFit, but redefined: it’s about moving better, avoiding injuries, and staying active with purpose.
- The goal: burn calories, fight sedentary lifestyle, preserve health.
“It’s a movement against sedentary living — a daily commitment to aging better, staying strong, and living longer.”
The Symbol
- Deep red represents blood: heritage, sacrifice, health, and commitment.
- MoveMax is about values passed on, courage, and staying true.
Not a Competitor, a Complement
- MoveMax is not CrossFit’s competitor — it’s an evolution.
- Simpler movements, longer sessions, accessible to all.
- A philosophy rooted in CrossFit’s DNA but open to sustainability and inclusivity.
Find Your North
- Humanity always needed “the North” to grow and move forward.
- MoveMax helps you find your North through sport, health, and daily movement.
- “Become active, stay active, and move. Through sport, you’ll keep your North.”